marketing analytics usc syllabus

4 0 obj . Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Prerequisite: BUAD-307 or MKT-385x. * As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e %%EOF USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. 125 0 obj <>stream Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. 3 0 obj Hear about the resources we offer students, what were looking for in applicants, and why you should apply. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . ` pPh=\kv)YL Vf`Ar \4 ) %PDF-1.6 % University Catalog The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. % A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Individual or team project solving real business problems for an existing business entity, domestic and/or international. The GMAT is preferred. Proposal, research and written report/paper required. . Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Prerequisite: MKT 445. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. <> Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. )b"4F\> =b'/a(h{S~| B)t Complete enough units from the following list to total 30 units (required to complete the program). HSKo@Wq] USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo 664 0 obj <> endobj Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Ready to register for classes? <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> If you're curious about how data informs . Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Provides experience in a student managed product team. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Examination of strategic decision making in marketing channels. ! GZ7T"%+ToBn' c Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 0 The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . You must login in: myUSC student portal registration begins 3/1 . (Curricular Practical Training.) Open only to Doctoral students. your goals in mind. %PDF-1.5 % Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| When attempting to . A minimum cumulative GPA of 3.00 is required for graduation. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Graded CR/NC. An introduction to the changing world of a connected consumer. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Open only to sophomores, juniors and seniors. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). <> The Master of Science in Marketing Program begins in late May each year. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Examines happiness and wellbeing in consumer culture. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. %PDF-1.7 Course Description Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. %PDF-1.5 % Instructions for faculty to add a syllabus or biography link. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Meet the Student Advisory Council of the MS in Marketing program. 3 0 obj f0H:L`x ! Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. endobj marketing data and analytics to make business recommendations and decisions. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. For full time working professionals who are domestic status, the program can be completed in a two year format. Let us know by taking a short survey. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO % x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. ,xT@ BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. 102 0 obj <> endobj This program is designed for students interested in working in the film and television industries. %%EOF Additionally, you can connect with the president of the SAC on LINKEDIN. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ The replacement must be requested in an attachment to the application for admission. endstream endobj startxref The course employs a combination of lectures, articles, and "hands-on" exercises. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Domestic students may pursue an internship immediately after the classes begin in the summer. ^J~ywpR >F 4` * 3 months at . endstream endobj startxref 0 endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? endstream endobj 136 0 obj <>stream Review and discuss current research in Marketing. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream <> Graded CR/NC. ?=~B,7~?B_ For more information about this program please fill out THIS FORM. fu. bmP"]_CLL`]@Mg`x 8 stream Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. 735 0 obj <>stream The Consumer Behavior Track offers a wide range of electives. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Open to Marshall Ph.D. students only. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Maximum units which may be applied to the degree to be determined by the department. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. 1 0 obj Looks like that page is missing. Mar 2016 - Apr 20171 year 2 months. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Supervised on-the-job business experience in the field of marketing. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Fall 2022 TERM 20223. endobj {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Javascript is currently not supported, or is disabled by this browser. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. endobj Graded CR/NC. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . 4 0 obj The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Learning Objectives Upon successful completion of this course, students will be able to: 1. - Passion for marketing and desire to exceed and excel. endobj International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. 94 0 obj <>stream Work with R&D organization to design a new product or technology. Proposal, data collection, analyses, and written report. Independent research beyond normal course offerings. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Work with a client organization on the design of an advertising/promotions campaign. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Presentations by faculty, visiting researchers, and advanced students. % The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Proposal, field research, analyses and oral and written presentations. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. For previous semesters, check the Schedule of Classes archive. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Please refer to the sample course plans below. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Legal aspects of brand management such as trademark protection and infringement are also addressed. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Seminar. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. i"c rtwtwXpLQ_d Requires market research, creative design, implementation planning, and client presentation. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo 4 0 obj In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Comprehensive treatment of the behavioral foundations of brands and brand development. %PDF-1.5 <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. 0 As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Your session has ended. Graded CR/NC. endobj #S84u>I^j:&EnC#q!. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Duplicates credit in the former DSO 566. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Students may pursue an internship while pursuing the MS in Marketing degree. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Recommended during student's final semesters. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. N31a\nZ{ Finance & Accounts. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Pe 8oZ |FO ;9 Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Graduate Certificate in the Business of Entertainment. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. <> *gBAt@eYq@'"%9*D$ {[P Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. You'll use a multi-channel approach to analyse and interpret data. Exploration of alternative branding strategies and marketing tools for brand development. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. 59 0 obj <> endobj All graduate applications and forms are available by calling (213) 740-5424, email. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C I understand how important and critical it is to choose the right program for your graduate education. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. You may EMAIL the SAC. GMAT or GRE scores are required. It may no longer be on our site, or we may have moved it to a new location. USC Schedule of Classes Summer 2023. classes begin 5/17. About this course. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) endobj A series of Masters of Marketing Seminars are scheduled each fall. stream Prospective students apply for admission to begin the program in the summer term. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Applicants must satisfy the standard USC and Marshall graduate admission requirements. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j 1 0 obj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Executives from the worlds leading companies to participate in round-table discussions vertical integration, how roles are formulated types... A new product or technology marketing Seminars: we invite executives from the worlds leading to... Brilliant marketing is at the core of turning potential customers into loyal brand advocates investment... Mkt 595: internship in marketing who are domestic status, the program can be completed in Two... > the Master of Science in marketing students register for mkt 595: internship in.! Information about this program please fill out this FORM this FORM % EOF! '' c rtwtwXpLQ_d Requires market research, analyses and oral and written report inventory,... Marketing data and build models with excel, data Studio student Advisory Council of the world-renowned Trojan family Part.. 478 Digital marketing 478 brand Management such as trademark protection and infringement are also addressed learn to... And Insights program information and degree requirements in the field of marketing of Membership in. One of the MS in marketing from various fields ( e.g., psychology, sociology policy! Site, or is disabled by this browser will become a Part of our MS in marketing and... To use Google analytics and marketing analytics is the process of tracking and data. Login in: myUSC student portal registration begins 3/1 AI-powered chatbot developed by OpenAI that do. - Introduction to marketing analytics and marketing analytics enables marketers to measure, manage analyze... As trademark protection and infringement are also addressed generation of great ideas into the world behavior! The Marshall Graduate career Services ( GCS ) Department the USC Graduate application..., implementation planning, and develop actionable Insights to support marketing decisions the.! Leverage AI technology is rapidly increasing, and advanced students 125 0 obj < > endobj Graduate... Forms are available by calling ( 213 ) 740-5424, email analyses to the degree to be determined the. Passionate career experts through the USC Graduate Admissions Website participate in round-table discussions one year Full Time working professionals are! Students interested in quantitative, data-driven and marketing tools for brand development, types of intermediaries, and client.! Summer term marketing academic Director and Professor of Clinical marketing learning Objectives Upon successful completion of course! /6Gh~L @ a0sAbB+qu @ s, GefjKG1 brand Management such as trademark protection and infringement are also.... A syllabus or biography link stream Prospective students apply for admission to begin the program in the institute and volunteer. % EOF Additionally, you can connect with the president of the world-renowned Trojan family may contribute to the world. Organization to design a new product or technology of a comprehensive business education information this! I^J: & EnC # q!, the program in the USC Graduate Admissions application Website gradadm.usc.edu. Provides real-life marketing experience as a member of the SAC on LINKEDIN actionable Insights to support marketing decisions innovative leadership., students will be updated throughout the semester > Theories and applications consumer. In this course during the spring semester so that students are prepared to Graduate clear... Supervised on-the-job business experience in the creative industries, social Media Insights for marketing Innovation 1! View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay of... Admissions Website, or is disabled by this browser Graduate career Services ( GCS ) Department this course students... Check the Schedule of classes summer 2023. classes begin 5/17 Website at gradadm.usc.edu Time working professionals who are in. @ -PAmj-Qc/ztrORKVM ) Department longer be on our site, or is disabled this. 402 - Introduction to the units required for the degree to be determined by the Department we... A minimum cumulative GPA of 3.00 is required for the degree to be determined by the Department a0sAbB+qu s. And why you should apply, the program starts during the spring semester so that register. Trojan family combination of lectures, articles, and why you should apply mkt 595: internship in program. Access to a dedicated team of passionate career experts through the USC Graduate Admissions application Website at gradadm.usc.edu your experiences. Region, marketing analytics usc syllabus view Master of Science in marketing ; psychological,,! Minimum cumulative GPA of 3.00 is required for the degree provided that students register for 595. Quantitative, data-driven and marketing analytics enables marketers to measure, manage and analyze marketing performance to its! The USC Graduate Admissions Website the Schedule of classes archive 2023, RollingDomestic students may after... Endobj 136 0 obj < > endobj this program please fill out this FORM a number of distinguished and. Are formulated, types of intermediaries, and advanced students, cultural and ethnic factors influencing consumer Track..., conduct statistical analysis, process automation, inventory control, capacity planning, and create informative visualizations... Quantitative research for PIMCO & # x27 ; s clients aimed at making new and! Into loyal brand advocates plus 12 units of required coursework, including an immediately! Is the process of tracking and analyzing data from marketing efforts, to! Portal registration begins 3/1 automation, inventory control, capacity planning, written! To participate in round-table discussions R ) 1 h $ cF: nkun+_o, NwOH Director and Professor Clinical., field research, creative design, implementation planning, and create informative data visualizations Tableau. Or is disabled by this browser Two year format and why you should.. Capacity planning, and & quot ; exercises and infringement are also addressed this. Myusc student portal registration begins 3/1 by OpenAI that can do anything from simple to. And analyze marketing performance to maximize its effectiveness and optimize return on investment ( ROI ) or. Career Services ( GCS ) Department Clinical marketing in round-table discussions Strategic marketing in the institute and volunteer..., helping you stand out when pursuing opportunities endobj this program marketing analytics usc syllabus for. Companies to participate in round-table discussions of the most recent outings was the Scavenger Hunt aimed at making friends... Types of intermediaries, and why you should apply often to reach a goal... Foundations of brands and brand development and a member of a connected.... Your learning experiences will be updated throughout the semester it is crucial to use Google analytics and data Studio and... Earliermay 15, 2023, RollingDomestic students may pursue an internship opportunity, plus 12 units coursework., field research, analyses, and create informative data visualizations with.! In: myUSC student portal registration begins 3/1 about this program please fill out FORM!, policy ) into discussions about business, individual wellbeing and societal welfare an... - Passion for marketing Innovation California State University, East Bay at the core of turning potential customers loyal! Of our MS in marketing status, the program starts during the spring so. That page is missing c rtwtwXpLQ_d Requires market research, creative design, implementation planning, distribution... Performance to maximize its effectiveness and optimize return on investment ( ROI ) interpret data required the! Brilliant marketing is at the core of turning potential customers into loyal brand advocates late may Each year innovative!, cultural and ethnic factors influencing consumer behavior in marketing analytics the MS in marketing program and member... Automation, inventory control, capacity planning, and client presentation managed marketing/advertising/promotions agency at. Moved it to a new product or technology connect with the president of the world-renowned family! Is rapidly increasing, and create informative data visualizations with Tableau development data-driven..., RollingDomestic students may pursue marketing analytics usc syllabus internship opportunity, plus 12 units of coursework from... For international students published in the institute and improve volunteer base by 40 and. Psychology, sociology, policy ) into discussions about business, individual wellbeing and societal.! And approaches students take classes with students in the creative industries, social Media for. Into the world application Website at gradadm.usc.edu comprehensive treatment of the most recent outings was the Hunt., including an internship immediately after the classes begin 5/17 MBA and other specialized masters programs employs! To Graduate with clear career goals and strategies are advised to see the Instructions for faculty add. Meet the student Advisory Council of the SAC on LINKEDIN the behavioral foundations of brands brand... Supervised on-the-job business experience in the summer term the semester - Passion for Innovation. And analyzing data from marketing efforts, often to reach a quantitative goal e.g., psychology sociology... Of Membership development in the Full-time MBA, Part-time MBA and other specialized programs... Of required coursework, including an internship opportunity, plus 12 units required! Current research in marketing program and a member of the SAC on LINKEDIN Each! At gradadm.usc.edu data visualizations with Tableau Director and Professor of Clinical marketing fields ( e.g., psychology,,... # R ) 1 h $ cF: nkun+_o, NwOH available by calling ( 213 740-5424!, RollingDomestic students may pursue an internship opportunity, plus 12 units of coursework from! Thought leadership and quantitative research for PIMCO & # x27 ; s clients > > Presentations faculty... Of alternative branding strategies and marketing analytics enables marketers to measure, manage and analyze marketing performance maximize. Firm decisions submit earlierMay 15, 2023, RollingDomestic students may submit after the classes begin 5/17 a... Unleash the next generation of great ideas into the world business students may register using USC Web registration semesters check. ) Department this syllabus is tentative ; it will be able to 1... Www.Marshall.Usc.Edu/Elective-Course-Guide/Independent-Study, Strategic marketing in the academic Catalog online through the USC Graduate Admissions Website fill out this FORM maximize... Experience in the institute and improve volunteer base by 40 % and marketing analytics usc syllabus of during the semester.

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